This study uses pilot study results to investigate how consumer education strategies and cultural factors shape graduate students' intention to change their fruit and vegetable consumption. The three strategies being tested include a baseline neutral education strategy, positive language with positive imagery, and negative language with negative imagery, which will be compared to a control group that receives no intervention. The effectiveness of these educational interventions is assessed through their impact on students' intention to adopt healthier eating habits. These intentions may also be shaped by variables such as the students' cultural background and demographic characteristics, which will also be tested in the study. The findings from the pilot study provide insights into which strategies are most effective in promoting dietary change intentions and offer guidance on refining education strategies for future interventions. The pilot study results provide actionable insights for developing targeted interventions aimed at promoting healthier eating habits among diverse populations.
