As social media is an important part of Generation Z, it is imperative to conduct a study collecting both qualitative and survey data about the experiences of using social media in relation to their mental health. Awareness of the potential negative impacts of social media will help young people make better decisions in their social media use. Studying the impacts of social media on consumers' mental health will help businesses and organizations develop better and more ethical marketing strategies in the future. Lastly, the insights from this research will help public policy makers develop better regulation of social media marketing.
