This research aims to identify consumer segments in the United States with varying attitudes, beliefs, and preferences toward second-hand fashion, leveraging these insights for targeted nudging interventions. The study, using primary data collected via a Qualtrics survey, segments participants based on psychographic variables while considering social norms. The results can inform marketing strategies, policymaking, and fashion industry practices to promote sustainable consumption, enhance consumer economic well-being, and reduce the environmental impact of fast fashion. This research seeks to advance the economic well-being of consumers and families by promoting sustainable and mindful consumption practices.
